I am currently grappling with a client’s under-performing website. Our conversion rate is fairly good, which is understandable with the good products and range of price points. We cannot, however, actually get people on to the website in question.
The site has been examined by countless SEO companies who recommend increasing the website’s exposure, obtaining links and countless other (downright obvious) activities. Of course, they want a fairly nice price for this.
Not a single one has picked up on the core problem. Nobody is searching for the products. The local search volume on their ‘recommended’ keywords is a few hundred last year and, in one case, declining rapidly.
Sometimes, SEO is not the problem. The products need marketing off-line to convince people they need them.
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